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Bachelor of Arts in Business Administration
– Marketing Concentration

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Program Overview

Discover our 100% online B.A. in Business Administration – Marketing

Dive into the thrilling field of marketing with our Bachelor of Arts in Business Administration – Marketing Concentration online program. Designed with modern business practices in mind, this online marketing BBA offers you the essential knowledge and skills you need to rise as a savvy marketer in an increasingly competitive marketplace. Learn how to use metrics and research to highlight the best of any product and effectively appeal to wide audiences.

Online bachelor’s degree Tuition $1,400 per session Flat-Rate Tuition
Online Bachelors program Calender As few as 12 months* Duration
Bachelor’s degree credit hours 120 Credit Hours
Online Bachelor’s degree Tuition $1,400 per session Flat-Rate Tuition
Online Bachelors program Calender As few as 12 months* Duration
bachelor’s degree credit hours 120 Credit Hours

This accredited online business administration program gives you a thorough understanding of how business functions today as you learn to lead the technology initiatives of tomorrow. 100% online coursework covers competencies that help you become proficient in management information systems, business computing, business analytics, financial management, and managerial accounting. You will also learn about the legal and ethical environment of business as well as strategic professional communication. Experiential learning activities provide opportunities to solve real-world problems facing a hypothetical organization.

Delivered in a convenient, self-paced online format, the BBA in Marketing program prepares you with the persuasive and analytical skills you need to build customer relationships, analyze market factors and societal trends, conduct market research and analysis, and develop the consumer knowledge needed to successfully promote products and services.

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What Is Competency-Based Education?

Designed to leverage your previous knowledge, college coursework, and work experience, competency-based education enables you to earn your degree at your pace as you demonstrate mastery of relevant academic content.

How our YourPace online programs save you time and money:

  • Prove your knowledge, move ahead—the faster you advance, the more you save
  • Flat tuition rate per 8-week session, no matter how many courses you complete
  • With no weekly deadlines, you control the speed of completion

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In this YourPace online program, you will learn to:

  • Evaluate and apply marketing practices to create measurable results to meet marketing strategies and objectives
  • Explain concepts related to the marketing mix of product, price, place, promotion, and the contribution of each to an organization
  • Recognize and explain political, legal, economical, and cultural forces that impact marketing around the world

Marketing career opportunities include:

  • Marketing Analyst
  • Social Media Manager
  • Content Writer
  • Public Relations Manager
  • Copywriter
  • Advertising Account Executive
Have questions or need more information about our online programs?

Have questions or need more information about our online programs?


Learn more about our affordable tuition

Our B.A. in Business Administration — Marketing online program features the same affordable flat tuition rate regardless of how many courses you complete each session, with no hidden fees or extra textbook costs. The faster you finish, the more you save!

$1,400 per session Flat-Rate Tuition


Dates you need to know

UMPI offers six opportunities throughout the year to start your marketing BBA online program. Find the session start below that works best for you and apply before the application deadline.

Next Application Due Date
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Ready to take the next step toward earning your degree online from UMPI?


Requirements for this online marketing major BBA program

Our admission process is simple and streamlined, making it easier for you to begin your B.A. in Business Administration – Marketing YourPace online program. Applicants should have the equivalent of a high school diploma and possess some prior college credit or work experience.

No Application Fee
No Minimum GPA

View full admission requirements [+]

  • Submit your free application online
  • Provide high school transcript, high school equivalency test (HiSet), or GED
  • Provide official transcripts from all colleges and universities attended

Submit documents electronically to: [email protected]

Mailing Address:

Application Processing Center
PO Box 412
Bangor, ME 04402-0412

Fax: 207-581-5456


A look at the online B.A. in Business Administration – Marketing curriculum

To earn your online UMPI marketing BBA, you need to complete 120 credit hours of coursework. Each course is built around a series of competencies. Once you have mastered the series, you complete the course. The program includes general education, business core, marketing concentration courses, and electives. Using our personalized learning model, we look at your past college credit, prior learning, and work experience to create your custom degree plan.

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Students must complete a minimum of 40 credit hours of general education courses.

BUS 101: Introduction to Business

Duration: 8 weeks, Self-paced   |   Credit Hours: 3

This course is intended to help first year business management students clarify their business education and career goals. Basic concepts of management, marketing, operations, finance, and human resource management will be surveyed. Classroom lectures will be supplemented by lectures from guest speakers.

BUS 150: Introduction to Financial Accounting

Duration: 8 weeks, Self-paced   |   Credit Hours: 3

Topics include transaction analysis, recording accounting information, and preparation of financial statements. Additional topics include accounting for sales, cost of sales, inventory, and other assets. The emphasis is on communicating financial information to external users. Students use accounting software to establish and maintain an accounting system for a simulated business. Prerequisite: MAT 17 or equivalent.

BUS 200: Intermediate Business Computing

Duration: 8 weeks, Self-paced   |   Credit Hours: 3

In-depth exploration of the advanced features of the Microsoft Office suite. Integration of spreadsheet and database information into reports and presentations and querying functions. Prerequisite: Students lacking significant prior experience with business computing are advised to take BUS 125 prior to enrolling in this class.

BUS 220: Managerial Accounting

Duration: 8 weeks, Self-paced   |   Credit Hours: 3

Accounting for internal decision-making, planning, and control purposes. The manufacturing environment is emphasized. Topics include cost behavior and analysis, relevant costs, job order and process cost systems, budgeting, and standard costs. Prerequisite: BUS 150.

BUS 244: Management Information Systems

Duration: 8 weeks, Self-paced   |   Credit Hours: 3

This course will provide an introduction to computer and telecommunications information systems. Topics covered will include information system concepts, hardware and software systems components, basics of systems operation, and the ethical use of information systems in culturally diverse organizations and societies. This course is designed to accommodate non-business majors who wish to gain a greater understanding of information systems. Prerequisite: BUS 125 or BUS 200.

BUS 325: Financial Management

Duration: 8 weeks, Self-paced   |   Credit Hours: 3

This course emphasizes the role of the financial manager in forecasting and planning, coordination and control, dealing with financial markets, and, primarily, major investment and financing decisions. Coverage includes financial statement analysis, the time value of money, valuation of securities, the cost of capital, capital budgeting, capital structure, financial forecasting, and managing and financing current assets. Prerequisite: BUS 220 and BUS 150.

BUS 353: Legal & Ethical Environment of Business

Duration: 8 weeks, Self-paced   |   Credit Hours: 3

An overview of business and society, corporate social responsibility and ethics; focused study of legal topics including the Constitution, contracts, torts and government regulation. Developing analytical skills and professional communication skills are emphasized.

BUS 440: Business Analytics

Duration: 8 weeks, Self-paced   |   Credit Hours: 3

This course focuses on the development and delivery of predictive data analysis for strategic decision-making in organizations. Students will apply the principles and tools to real-world problems, enabling them to integrate their knowledge of business intelligence in their careers—essential to their performance and competitive advantage.

BUS 469: Strategic Professional Communication

Duration: 8 weeks, Self-paced   |   Credit Hours: 3

Using business knowledge and analytical skills, students develop professional level oral and written communication skills. Experiential learning exercises provide opportunities to develop strategic solutions to situations confronting a hypothetical organization.

ECO 207: Macro & Micro Economics

Duration: 8 weeks, Self-paced   |   Credit Hours: 3

Fundamental principles of capitalist macroeconomics including growth and recession, inflation, unemployment, the role of government regulation, economic development, and trade. Micro topics include supply and demand, market structure, and market failure.

MAT 140: Mathematics for Business

Duration: 8 weeks, Self-paced   |   Credit Hours: 3

Mathematical analysis for economics, accounting, finance, and management. Graphing, exponential and logarithmic functions, mathematics of finance, derivatives and optimization. Equivalent: MAT 131. Prerequisite: MAT 117 or equivalent score on placement test.

PCJ 215: Business Communication

Duration: 8 weeks, Self-paced   |   Credit Hours: 3

Students will master the necessary communication skills to thrive in any business or professional area. They'll become proficient in everything from phone etiquette, e-mail and memos, to proposals and presentations. They'll get out of the classroom, partnering with an organization to apply what they've learned.

BUS 219: Product Development

Duration: 8 weeks, Self-paced   |   Credit Hours: 3

Develop an understanding of how to increase value to an organization through the improvement in the design and/or implementation of products and services.

BUS 261: Marketing Research and Analysis

Duration: 8 weeks, Self-paced   |   Credit Hours: 3

Presents fundamentals of research including the steps in the marketing research process. The topics include problem definition, research design, data collection methods, questionnaire design and attitude measurement, sampling schemes, and data analysis.

BUS 307: Fundamentals Consumer Behavior

Duration: 8 weeks, Self-paced   |   Credit Hours: 3

This course develops an understanding of principles and processes involved in consumer behavior fundamentals and explores how perceptions, learning, memory and attitudes influence consumer behavior during one's life cycle.

BUS 330: Marketing Management

Duration: 8 weeks, Self-paced   |   Credit Hours: 3

Marketing considers how organizations identify their distinctive competence to serve customer needs in a competitive environment. Topics include marketing ethics, consumer behavior, new product development, market forecasting, sales management, industrial buyer behavior, and international marketing.

BUS 334: Advertising, Public Relations

Duration: 8 weeks, Self-paced   |   Credit Hours: 3

This course offers an understanding of advertising, public relations, direct marketing, and sales promotion, including various types of media, methods used in direct marketing and sales promotions, and other techniques used to appeal to consumers.

BUS 337: Integrated Marketing Communications

Duration: 8 weeks, Self-paced   |   Credit Hours: 3

The course outlines the fundamentals of integrated marketing communications and promotions by reviewing traditional and emerging communication channels and strategies, the AIDA model, and the metrics used to measure success.

BUS 430: Global Marketing

Duration: 8 weeks, Self-paced   |   Credit Hours: 3

The course will evaluate global markets and strategies by identifying the methods used to assess the attractiveness of global markets, strategies used to effectively enter into global markets, and the similarities and differences between a domestic and global marketing strategy.

BUS 433: E-Commerce and Social Media Marketing

Duration: 8 weeks, Self-paced   |   Credit Hours: 3

This course discusses the development of the internet and E-Commerce, options available for doing business on the internet, how to develop and apply interactive marketing strategies using the internet and social media by identifying the various types of social media's advantages and disadvantages.

Students must take 18 – 21 credit hours of general elective courses.

*Time to completion varies by student and is based on several factors including prior college coursework, relevant work experience, amount of time dedicated to studying, and the number of courses completed each session.

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