Bachelor of Arts in Business Administration
– Marketing Concentration

This course is intended to help first year business management students clarify their business education and career goals. Basic concepts of management, marketing, operations, finance, and human resource management will be surveyed. Classroom lectures will be supplemented by field trips to local businesses and lectures by guest speakers.

Topics include transaction analysis, recording accounting information, and preparation of financial statements. Additional topics include accounting for sales, cost of sales, inventory, and other assets. The emphasis is on communicating financial information to external users. Students use accounting software to establish and maintain an accounting system for a simulated business. Prerequisite: MAT 17 or equivalent.

In-depth exploration of the advanced features of the Microsoft Office suite. Integration of spreadsheet and database information into reports and presentations and querying functions. Prerequisite: Students lacking significant prior experience with business computing are advised to take BUS 125 prior to enrolling in this class.

Accounting for internal decision-making, planning, and control purposes. The manufacturing environment is emphasized. Topics include cost behavior and analysis, relevant costs, job order and process cost systems, budgeting, and standard costs. Prerequisite: BUS 150.

This course will provide an introduction to computer and telecommunications information systems. Topics covered will include information system concepts, hardware and software systems components, basics of systems operation, and the ethical use of information systems in culturally diverse organizations and societies. This course is designed to accommodate non-business majors who wish to gain a greater understanding of information systems. Prerequisite: BUS 125 or BUS 200.

This course emphasizes the role of the financial manager in forecasting and planning, coordination and control, dealing with financial markets, and, primarily, major investment and financing decisions. Coverage includes financial statement analysis, the time value of money, valuation of securities, the cost of capital, capital budgeting, capital structure, financial forecasting, and managing and financing current assets. Prerequisite: BUS 220 and BUS 150.

An overview of business and society, corporate social responsibility and ethics; focused study of legal topics including the Constitution, contracts, torts and government regulation. Developing analytical skills and professional communication skills are emphasized.

This course focuses on the development and delivery of predictive data analysis for strategic decision-making in organizations. Students will apply the principles and tools to real-world problems, enabling them to integrate their knowledge of business intelligence in their careers—essential to their performance and competitive advantage. Prerequisite: BUS 244.

Using business knowledge and analytical skills, students develop professional level oral and written communication skills. Experiential learning exercises provide opportunities to develop strategic solutions to situations confronting a hypothetical organization.

Fundamental principles of capitalist macroeconomics including growth and recession, inflation, unemployment, the role of government regulation, economic development, and trade. Micro topics include supply and demand, market structure, and market failure.

Mathematical analysis for economics, accounting, finance, and management. Graphing, exponential and logarithmic functions, mathematics of finance, derivatives and optimization. Equivalent: MAT 131. Prerequisite: MAT 117 or equivalent score on placement test.

Students will master the necessary communication skills to thrive in any business or professional area. They'll become proficient in everything from phone etiquette, e-mail and memos, to proposals and presentations. They'll get out of the classroom, partnering with an organization to apply what they've learned.

Develop an understanding of how to increase value to an organization through the improvement in the design and/or implementation of products and services.

Presents fundamentals of research including the steps in the marketing research process. The topics include problem definition, research design, data collection methods, questionnaire design and attitude measurement, sampling schemes, and data analysis.

This course develops an understanding of principles and processes involved in consumer behavior fundamentals and explores how perceptions, learning, memory and attitudes influence consumer behavior during one's life cycle.

Marketing considers how organizations identify their distinctive competence to serve customer needs in a competitive environment. Topics include marketing ethics, consumer behavior, new product development, market forecasting, sales management, industrial buyer behavior, and international marketing.

This course offers an understanding of advertising, public relations, direct marketing, and sales promotion, including various types of media, methods used in direct marketing and sales promotions, and other techniques used to appeal to consumers.

The course outlines the fundamentals of integrated marketing communications and promotions by reviewing traditional and emerging communication channels and strategies, the AIDA model, and the metrics used to measure success.

The course will evaluate global markets and strategies by identifying the methods used to assess the attractiveness of global markets, strategies used to effectively enter into global markets, and the similarities and differences between a domestic and global marketing strategy.

This course discusses the development of the internet and E-Commerce, options available for doing business on the internet, how to develop and apply interactive marketing strategies using the internet and social media by identifying the various types of social media's advantages and disadvantages.