Effective communication skills can help you get ahead in any career. An online Bachelor of Arts (B.A.) in English – Communication & Journalism Concentration develops professional communication skills for different purposes and audiences, wherever your career goes.
For instance, the online program at the University of Maine at Presque Isle (UMPI) focuses on professional communication in various media and environments. Real-world experience supports targeted career goals.
The following five jobs are all excellent options for communication and journalism grads. Like any career, salaries vary based on experience and location:
1. Public Relations Specialist
Public relations specialist ranks No. 1 in U.S. News & World Report’s 2022 Best Creative and Media Jobs. This job gets high scores for:
- Opportunities for advancements
- Earning potential, with a median salary of $62,810 and $85,380 for the top 25%
- Faster than average job growth of 11.4%
Public relations (PR) specialists focus on creating and maintaining a positive image for an organization and its brands. They craft press releases, cultivate relationships with the media, prepare CEOs for interviews and press conferences, manage crisis communications and more.
Copywriters, not to be confused with content writers, write the text that sells a company’s products and services. Copywriters are behind the catchy jingles and taglines imprinted on our minds.
Copywriters create text for marketing and advertising, such as blogs, product descriptions, infographics, website pages, marketing emails, Instagram captions and calls to action. Whether for a small caption or a 2,000-word blog post, your goal as a copywriter is to inspire action. Copywriter salaries range from $48,493 to $60,432. (Source: Salary.com as of July 2022)
3. Social Media Manager
4.6 billion people use social media globally. If you are a skilled communicator who is proficient in social media platforms, there is a business that wants to hire you.
Social media managers use social media channels to achieve a company’s marketing goals. Activities include:
- Creating social media promotions and campaigns
- Regularly producing and posting content, including visuals
- Monitoring conversations to track negative posts and resolve issues
- Conducting research and monitoring analytics
- Building influencer relationships
- Keeping up with industry trends
Employment of advertising, promotions and marketing managers should grow 10% from 2020 to 2030, or by about 31,100 new jobs each year. Salaries range from $43,695 to $54,171. (Source: Salary.com as of July 2022)
4. Technical Writer
Have you ever read a user manual and thought you could have created a much better one? Communication and journalism graduates can make complex information easy to understand.
Technical writers are communication professionals who write to educate and inform. Technical writer ranks No. 4 in U.S. News & World Report’s 2022 Best Creative and Media Jobs. This job gets high scores for:
- Opportunities for advancements
- Earning potential, with a median salary of $74,650 and $95,690 for the top 25%
- Faster than average job growth of 11.6%
Technical writing is more than how-to manuals. Examples include:
- Interpreting and communicating research results for scientific and medical papers
- Writing product reviews (such as for smartphones and computers)
- Writing standard operating procedures (SOP), the step-by-step instructions workers follow to complete specific tasks, such as taking blood samples in a hospital
Today’s ever-changing environments mean national and local reporters cover any number of topics. Reporters cover everything from local business news to the global economy to climate change to health.
To help graduates break into journalism careers like reporting, the University of Maine Presque Isle’s B.A. in English – Professional Communication & Journalism online program gets students out of the classroom to find and report on stories for magazines and newspapers.
The average salary for a reporter varies depending on area, experience and other factors, but according to Salary.com, an entry-level reporter can make anywhere from $31,301 to $49,164 a year. Print news may be declining, but guest writers can build name recognition for online business magazines. Digital content for magazines and journals is continuing to grow, and the role of reporter will be critical in new spaces of public interest.
The UMPI B.A. in English – Professional Communication & Journalism online program prepares students with sought-after skills for wide-ranging careers. With the demonstrated ability to communicate well, candidates will have a competitive edge.