Bachelor of Arts in Business Administration – Marketing Concentration
Get Started!
Bachelor of Arts in Business Administration – Marketing Concentration
Get Started!
Program Overview
Read about the UMPI online BABA – Marketing program
Dive into the thrilling field of marketing and advertising with our Bachelor of Arts in Business Administration – Marketing Concentration online program. Designed with modern business practices in mind, this online marketing BABA offers you the essential knowledge and skills you need to rise as a savvy marketer in an increasingly competitive marketplace. Learn how to use metrics and research to highlight the best of any product and effectively appeal to wide audiences.
This accredited online business administration program gives you a thorough understanding of how business functions today as you learn to lead the technology initiatives of tomorrow. 100% online coursework covers competencies that help you become proficient in management information systems, business computing, business analytics, financial management, and managerial accounting. You will also learn about the legal and ethical environment of business as well as strategic professional communication. Experiential learning activities provide opportunities to solve real-world problems facing a hypothetical organization.
Delivered in a convenient, self-paced online format, the BABA in Marketing program prepares you with the persuasive and analytical skills you need to build customer relationships, analyze market factors and societal trends, conduct market research and analysis, and develop the consumer knowledge needed to successfully promote products and services.
What Is Competency-Based Education?
Designed to leverage your previous knowledge, college coursework, and work experience, competency-based education enables you to earn your degree at your pace as you demonstrate mastery of relevant academic content.How our YourPace online programs save you time and money:
- Prove your knowledge, move ahead—the faster you advance, the more you save
- Flat tuition rate per 8-week session, no matter how many courses you complete
- With no weekly deadlines, you control the speed of completion
The University of Maine at Presque Isle is accredited by the New England Commission of Higher Education (NECHE).
In this online marketing program, you will learn to:
- Evaluate and apply marketing practices to create measurable results to meet marketing strategies and objectives
- Explain concepts related to the marketing mix of product, price, place, promotion, and the contribution of each to an organization
- Recognize and explain political, legal, economical, and cultural forces that impact marketing around the world
- Evaluate and apply marketing practices to create measurable results to meet marketing strategies and objectives
- Explain concepts related to the marketing mix of product, price, place, promotion, and the contribution of each to an organization
- Recognize and explain political, legal, economical, and cultural forces that impact marketing around the world
In this online marketing program, you will learn to:
- Evaluate and apply marketing practices to create measurable results to meet marketing strategies and objectives
- Explain concepts related to the marketing mix of product, price, place, promotion, and the contribution of each to an organization
- Recognize and explain political, legal, economical, and cultural forces that impact marketing around the world
- Evaluate and apply marketing practices to create measurable results to meet marketing strategies and objectives
- Explain concepts related to the marketing mix of product, price, place, promotion, and the contribution of each to an organization
- Recognize and explain political, legal, economical, and cultural forces that impact marketing around the world
Marketing career opportunities include:
- Marketing Analyst
- Social Media Manager
- Content Writer
- Public Relations Manager
- Copywriter
- Advertising Account Executive
- Marketing Analyst
- Social Media Manager
- Content Writer
- Public Relations Manager
- Copywriter
- Advertising Account Executive
UMPI is ranked among the Top 10 Regional Colleges in the North for graduates with the least debt. – U.S. News & World Report, 2019.
Need More Information?
UMPI is ranked #4 among the Most Innovative Schools, Regional Colleges North – U.S. News & World Report, 2020
Tuition
Learn more about our affordable tuition
Our B.A. in Business Administration — Marketing online program features the same affordable flat tuition rate regardless of how many courses you complete each session, with no hidden fees or extra textbook costs. The faster you finish, the more you save!
Tuition breakdown:
Tuition breakdown:
Calendar
Know when to apply, when classes start, when tuition is due
UMPI offers six opportunities throughout the year to start your marketing BABA online program. Find the session start below that works best for you and apply before the application deadline. Please note, application and document deadlines are the same. UMPI must receive all documents including official transcripts by the document deadline to be considered. Transcripts can often take 10 or more business days from the request date to be received by UMPI, please plan accordingly.
Now enrolling:
| Term | Start Date | App Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Class End Date | Term Length |
|---|---|---|---|---|---|---|---|
| Summer 1 | 5/8/23 | 4/19/23 | 4/20/23 | 5/2/23 | 5/3/23 | 6/30/23 | 8 weeks |
| Summer 2 | 7/3/23 | 6/14/23 | 6/15/23 | 6/27/23 | 6/28/23 | 8/25/23 | 8 weeks |
| Fall 1 | 8/28/23 | 7/25/23 | 7/28/23 | 8/22/23 | 8/24/23 | 10/20/23 | 8 weeks |
| Fall 2 | 10/23/23 | 9/19/23 | 9/22/23 | 10/17/23 | 10/19/23 | 12/15/23 | 8 weeks |
| Spring 1 | 1/16/24 | 12/12/23 | 12/15/23 | 1/9/24 | 1/11/24 | 3/8/24 | 8 weeks |
| Spring 2 | 3/11/24 | 2/6/24 | 2/9/24 | 3/5/24 | 3/7/24 | 5/3/24 | 8 weeks |
| Summer 1 | 5/6/24 | 4/2/24 | 4/5/24 | 4/30/24 | 5/2/24 | 6/28/24 | 8 weeks |
| Summer 2 | 7/1/24 | 6/11/24 | 6/14/24 | 6/25/24 | 6/27/24 | 8/23/24 | 8 weeks |
Now enrolling:
Have questions or need more information about online programs?
Ready to take the next step toward earning your degree online from UMPI?
Admissions
Find your fit in our online marketing BABA program
Our admission process is simple and streamlined, making it easier for you to begin your B.A. in Business Administration – Marketing YourPace online program. Applicants should have the equivalent of a high school diploma and possess some prior college credit or work experience.
Admission Requirements:
- No Application Fee
- Minimum 1.75 GPA
Admissions Requirements and Guidelines for Undergraduate Programs
- Students must be 20 years of age at the time of application.
- High school diploma or equivalent (e.g., HiSet, GED)
- Minimum cumulative college of GPA 1.75 from most recently attended institution
- Submission of all official transcripts:Transcripts are only considered official if they are sent directly to UMPI from the granting institution or their electronic ordering service. Student-submitted transcripts are not accepted.
- College credits with a cumulative GPA of less than a 1.75 must also submit a resume to indicate activities and experience post high school diploma (or equivalent). An interview may be required.
- Students who do not have any college credits must submit the following:
- Provide high school transcript, high school equivalency test (HiSet), or GED
- A resume to indicate activities and experience post high school diploma (or equivalent)
Instructions for international students:
- All international transcripts will only be accepted if the student provides them through an evaluation service. The evaluation agency must be a member of NACES or AICE. We will not accept unofficial copies (e.g., from the student)
- International students are required to demonstrate English proficiency by submitting scores from an English language proficiency test taken no more than two-years prior to date of application
- Canadian schools and universities from a French-only institution (mostly in the province of Quebec) must be evaluated
Additional guidelines for international applicants may be found here.
**Student under 20 years of age do not meet the requirements for the YourPace programs. We do offer other programs that may meet your needs. If you would like more information about our traditional programs, please visit https://www.umpi.edu/academics/. You can also reach out to the Admissions Office at [email protected] or by calling 207.768.9532.
Institutions and third-party vendors may submit official documents such as official transcripts and English proficiency exam score reports to: [email protected]
Mailing Address:
Application Processing Center
PO Box 412
Bangor, ME 04402-0412
Fax: 207-581-5456
Courses
Learn about the degree plan for our online marketing BABA
To earn your online UMPI marketing BABA, you need to complete 120 credit hours of coursework. Each course is built around a series of competencies. Once you have mastered the series, you complete the course. Using our personalized learning model, we look at your past college credit, prior learning, and work experience to create your custom degree plan.
The program includes 40 credit hours of general education courses, 59-62 credit hours of business core/Marketing Concentration courses, and 18-21 credit hours of electives.
*Tuition and fees are subject to change.
**Time to completion varies by student and is based on several factors including prior college coursework, relevant work experience, amount of time dedicated to studying, and the number of courses completed each session.
